Last year, the share of e-retail within the total retail turnover - excluding fuel retail - was 11 percent.
According to their forecast, by 2026, e-retail turnover in Hungary could exceed HUF 3.2 trillion, which would represent a share of up to 16 percent of total retail turnover. At the same time, if the effects currently on the road to development remain in the long run, e-retail traffic could "only" double in the next 5 years, and its share will not reach 14 percent. The third, realistic scenario envisages an increase of 140 percent in 5 years, representing a share of almost 15 percent.
According to the analysis, the number of orders also broke a record in 2021: consumers placed 26 percent more, almost 87 million e-retail orders.
In 2021, clothing became the highest-selling product category, "pushing" the range of computer products considered to be the pioneers of domestic e-retail.
Among the modes of transport offered, the market-leading role of courier services is still unquestionable, with 90 per cent of online stores offering this mode of transport, while 73 per cent of total turnover is also chosen by consumers.
Almost every 5th web store now offers delivery via a parcel machine. Demand for personal pick-up at the merchant's premises is declining, they said.
Global retail inflation, global chip shortages, rising commodity prices, and the effects of the war environment on commerce will determine the impact of macroeconomic and industry trends on e-retail in 2022, according to Reacty Digital's analysis.
(Source: marmalade.co.uk; MTI | Image: pixabay.com)