This is a recent survey by DHL Express, which also examines customer habits.
About 6,000 people from the United Kingdom, the United States, Italy, Australia, and Japan participated in the research.
According to the results, British consumers, for example, appreciate the ethical production of garments, while Japanese consumers prefer quality. 15% of buyers look at their place of origin; In Italy this number can be up to 41%. Consumers also want to know the impact of the delivery of products on the environment. One quarter of those surveyed are also concerned about making clothes in decent working conditions. Fashion industry experts also believe that the environmental impact and social aspects are becoming increasingly important, especially among young people.
Creativity, precision and speed are important in the fashion industry, and this is also true for logistics, as designers need to collect their collections on time on the runway. To deal with this, most of the best-known divert events, including the Moscow-based Mercedes-Benz Fashion Week and the Amazon Fashion Week Tokyo, work with logistics partners who can meet this demand.
Logistics also plays a major role in collaborating with famous fashion organizations such as British Fashion Council (BFC) or Camera Nazionale della Moda Italiana (CNMI). As a result, in October 2017, the Council of Fashion Designers of America (CFDA), together with DHL, published a study entitled "The Human-Centered Supply Chain", presenting business models for the future of fashion. A similar publication is the "Designer's Playbook", which is based on the results of the survey, which helps emerging designers successfully develop their business profile.
In addition, logistics partners can support young designers to help them internationalize their business, resulting in a separate collection. A good example of this is the Vetements company, which, as a result of the collaboration, has made its own capsule collection as part of DHL's spring-summer collection of 2018, which is also utilized by its logistics and internal branding company. This also shows that a close partnership between logistics and fashion is worthwhile, as most capsule collections come to the store shelves thanks to similar partnerships.
(Source: marmalade.co.uk; DHL Express | Image: pixabay.com)